{"id":6267,"date":"2026-03-11T13:44:21","date_gmt":"2026-03-11T16:44:21","guid":{"rendered":"https:\/\/www.nossacasa.com.br\/blog\/?p=6267"},"modified":"2026-03-13T20:51:33","modified_gmt":"2026-03-13T23:51:33","slug":"a-forca-do-mercado-imobiliario-de-torres-e-as-perspectivas-para-quem-quer-investir","status":"publish","type":"post","link":"https:\/\/www.nossacasa.com.br\/blog\/a-forca-do-mercado-imobiliario-de-torres-e-as-perspectivas-para-quem-quer-investir\/","title":{"rendered":"A for\u00e7a do mercado imobili\u00e1rio de Torres e as perspectivas para quem quer investir"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6267\" class=\"elementor elementor-6267\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d3ee30 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8d3ee30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c2925d\" data-id=\"8c2925d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59cfac3 elementor-widget elementor-widget-text-editor\" data-id=\"59cfac3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span id=\"docs-internal-guid-1dca48e7-7fff-acc0-954b-fceb7faf9f15\"><span style=\"font-size: 10pt;font-family: Arial, sans-serif;color: #000000;background-color: transparent;font-style: italic;vertical-align: baseline\">Torres consolidou-se como o 2\u00ba metro quadrado mais valorizado do Sul do Brasil. Jeferson Selau, s\u00f3cio-diretor e co-fundador da <\/span><span style=\"font-size: 10pt;font-family: Arial, sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: italic;vertical-align: baseline\">Nossa Casa Im\u00f3veis<\/span><span style=\"font-size: 10pt;font-family: Arial, sans-serif;color: #000000;background-color: transparent;font-style: italic;vertical-align: baseline\">, analisa a valoriza\u00e7\u00e3o de 20% ao ano e as oportunidades de investimento no litoral.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-277d31c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"277d31c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-666a74c\" data-id=\"666a74c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e32713 elementor-widget elementor-widget-text-editor\" data-id=\"8e32713\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Torres se consolidou como o <\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">segundo metro quadrado mais valorizado do Sul do Brasil<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">, atr\u00e1s apenas de Balne\u00e1rio Cambori\u00fa (SC). Com uma valoriza\u00e7\u00e3o m\u00e9dia de <\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">20% ao ano<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">, a cidade passou de destino sazonal a um dos mercados imobili\u00e1rios mais estrat\u00e9gicos do pa\u00eds. Esse cen\u00e1rio vem sendo analisado de perto por Jeferson Selau, s\u00f3cio-diretor e cofundador da Nossa Casa Im\u00f3veis, que atua h\u00e1 25 anos no setor.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Nos \u00faltimos cinco anos, Torres viveu uma transforma\u00e7\u00e3o profunda. O que antes estava fortemente associado \u00e0 alta temporada de ver\u00e3o tornou-se um mercado estruturado, com crescimento cont\u00ednuo, investimentos privados consistentes e projetos urbanos cada vez mais qualificados. Esse reposicionamento elevou o patamar do mercado imobili\u00e1rio local e atraiu um novo perfil de investidor, mais atento \u00e0 valoriza\u00e7\u00e3o patrimonial no m\u00e9dio e longo prazo.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"background-color: transparent;color: #000000;font-family: Arial, sans-serif;font-size: 11pt;letter-spacing: 0px\">Para compreender os fundamentos desse crescimento, analisamos dados de mercado aliados \u00e0 experi\u00eancia pr\u00e1tica de Jeferson, que observa de perto a evolu\u00e7\u00e3o da cidade e suas oportunidades imobili\u00e1rias.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4376105 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4376105\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-237a088\" data-id=\"237a088\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-095d677 elementor-widget elementor-widget-image\" data-id=\"095d677\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/2-1024x576.png\" class=\"attachment-large size-large wp-image-6270\" alt=\"A for\u00e7a do mercado imobili\u00e1rio de Torres e as perspectivas para quem quer investir\" srcset=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/2-1024x576.png 1024w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/2-300x169.png 300w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/2-768x432.png 768w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/2-1140x641.png 1140w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/2.png 1280w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f43f06 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"9f43f06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d49fce\" data-id=\"5d49fce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8426b97 elementor-widget elementor-widget-text-editor\" data-id=\"8426b97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">A trajet\u00f3ria de valoriza\u00e7\u00e3o do mercado imobili\u00e1rio de Torres come\u00e7ou a se desenhar ainda nos anos 2000, quando a cidade iniciou um processo de desenvolvimento urbano mais consistente. Ao longo das \u00faltimas d\u00e9cadas, esse movimento deixou de ser pontual e passou a refletir uma transforma\u00e7\u00e3o urbana, econ\u00f4mica e comportamental.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u201c<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">Torres deixou de ser apenas uma praia de temporada e passou a funcionar o ano inteiro\u201d<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">, destaca Jeferson.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Esse novo est\u00e1gio de maturidade ganhou for\u00e7a a partir de 2020, impulsionado pelo aumento dos lan\u00e7amentos imobili\u00e1rios, pela atra\u00e7\u00e3o de investimentos privados e pela qualifica\u00e7\u00e3o dos projetos arquitet\u00f4nicos e urbanos. O reflexo desse processo aparece de forma clara nos \u00edndices de valoriza\u00e7\u00e3o, que mantiveram uma m\u00e9dia de <\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">20% ao ano no \u00faltimo quinqu\u00eanio<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Segundo o diretor da Nossa Casa Im\u00f3veis, esse desempenho posiciona Torres entre os mercados mais estrat\u00e9gicos do Brasil.<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\"> \u201cVimos uma valoriza\u00e7\u00e3o m\u00e9dia de 20% ao ano nos \u00faltimos cinco anos, mas em casos espec\u00edficos, como terrenos em condom\u00ednios fechados, a rentabilidade chegou a 200%. Quem investiu de forma planejada, considerando localiza\u00e7\u00e3o e tipo de produto, conseguiu multiplicar o patrim\u00f4nio de maneira consistente\u201d<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">, afirma.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Esse cen\u00e1rio refor\u00e7a o car\u00e1ter seguro do investimento imobili\u00e1rio na cidade, onde a combina\u00e7\u00e3o entre infraestrutura em expans\u00e3o, qualidade de vida e belezas naturais sustenta uma rentabilidade acima da m\u00e9dia do Sul do pa\u00eds<\/span><span style=\"background-color: transparent;color: #000000;font-family: Arial, sans-serif;font-size: 11pt;letter-spacing: 0px\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d8a915 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8d8a915\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a0b25d\" data-id=\"1a0b25d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41ddd18 elementor-widget elementor-widget-image\" data-id=\"41ddd18\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/3-1024x576.png\" class=\"attachment-large size-large wp-image-6271\" alt=\"A for\u00e7a do mercado imobili\u00e1rio de Torres e as perspectivas para quem quer investir\" srcset=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/3-1024x576.png 1024w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/3-300x169.png 300w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/3-768x432.png 768w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/3-1140x641.png 1140w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/3.png 1280w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd86291 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"bd86291\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-febf539\" data-id=\"febf539\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7e3489 elementor-widget elementor-widget-text-editor\" data-id=\"e7e3489\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">A pandemia acelerou transforma\u00e7\u00f5es relevantes no mercado imobili\u00e1rio de Torres, especialmente no comportamento do consumidor. A busca por qualidade de vida, contato com a natureza e espa\u00e7os que favore\u00e7am o conv\u00edvio familiar se intensificou e segue como uma tend\u00eancia consolidada.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u201cO consumidor ficou mais exigente. Hoje, ele valoriza seguran\u00e7a, lazer, bem-estar e empreendimentos com alto valor agregado. N\u00e3o \u00e9 apenas sobre o im\u00f3vel, \u00e9 sobre o estilo de vida\u201d<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">, explica o diretor da Nossa Casa Im\u00f3veis.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Entre os principais impactos observados nesse per\u00edodo, destacam-se:<\/span><\/p><ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\"><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">aumento da procura por apartamentos com sacadas abertas<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">crescimento expressivo da demanda por casas em condom\u00ednios fechados<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">valoriza\u00e7\u00e3o de projetos com infraestrutura completa de lazer e esportes<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 12pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">fortalecimento da comunica\u00e7\u00e3o digital, com apresenta\u00e7\u00f5es de im\u00f3veis mais humanizadas e estrat\u00e9gicas<\/span><\/p><\/li><\/ul><p>\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Essas mudan\u00e7as influenciaram diretamente o desenvolvimento dos novos empreendimentos e a forma como o mercado se comunica com seus clientes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-825922d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"825922d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76c6964\" data-id=\"76c6964\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f007d6 elementor-widget elementor-widget-image\" data-id=\"1f007d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/4-1024x576.png\" class=\"attachment-large size-large wp-image-6273\" alt=\"A for\u00e7a do mercado imobili\u00e1rio de Torres e as perspectivas para quem quer investir\" srcset=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/4-1024x576.png 1024w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/4-300x169.png 300w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/4-768x432.png 768w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/4-1140x641.png 1140w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/4.png 1280w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50e3b1f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"50e3b1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-940b345\" data-id=\"940b345\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-818b0cd elementor-widget elementor-widget-text-editor\" data-id=\"818b0cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">O mercado imobili\u00e1rio de Torres \u00e9 din\u00e2mico e equilibrado, com oportunidades em im\u00f3veis novos, usados e em constru\u00e7\u00e3o. Atualmente, a maior procura concentra-se nos im\u00f3veis novos e em constru\u00e7\u00e3o, impulsionada principalmente pelas condi\u00e7\u00f5es de pagamento oferecidas pelas construtoras.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Entre os principais atrativos desses empreendimentos est\u00e3o:<\/span><\/p><ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\"><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">parcelamentos diretos com construtoras, em m\u00e9dia de 50 meses;<\/span><\/p><p>\u00a0<\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">projetos com prazos estendidos, chegando a at\u00e9 100 meses;<\/span><\/p><p>\u00a0<\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 12pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">possibilidade de utilizar outros im\u00f3veis como parte do pagamento.<\/span><\/p><\/li><\/ul><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Ainda assim, im\u00f3veis usados, especialmente em regi\u00f5es consolidadas, seguem apresentando boa liquidez e oportunidades interessantes para diferentes estrat\u00e9gias de investimento.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36809b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"36809b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d17aea\" data-id=\"7d17aea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcbea5d elementor-widget elementor-widget-image\" data-id=\"fcbea5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/5-1024x576.png\" class=\"attachment-large size-large wp-image-6274\" alt=\"A for\u00e7a do mercado imobili\u00e1rio de Torres e as perspectivas para quem quer investir\" srcset=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/5-1024x576.png 1024w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/5-300x169.png 300w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/5-768x432.png 768w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/5-1140x641.png 1140w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/5.png 1280w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be10530 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"be10530\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a96162c\" data-id=\"a96162c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-052e3ef elementor-widget elementor-widget-text-editor\" data-id=\"052e3ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">A maior parte das aquisi\u00e7\u00f5es imobili\u00e1rias em Torres segue voltada ao veraneio e ao investimento. No entanto, a procura por moradia permanente vem apresentando crescimento gradual, acompanhando a mudan\u00e7a no perfil de ocupa\u00e7\u00e3o da cidade e o fortalecimento da economia local.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u201cAtualmente, cerca de 35% dos im\u00f3veis permanecem ocupados durante a baixa temporada, um crescimento significativo em rela\u00e7\u00e3o ao per\u00edodo pr\u00e9-pandemia, quando esse \u00edndice girava em torno de 22%\u201d, ressalta Jeferson Selau.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Esse movimento n\u00e3o ocorre de forma isolada. Ele \u00e9 impulsionado por <\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">investimentos estruturantes na regi\u00e3o<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">, como a implanta\u00e7\u00e3o de um complexo empresarial de grande porte no Litoral Norte, o avan\u00e7o do projeto do Porto de Arroio do Sal e a chegada de novos empreendimentos comerciais e gastron\u00f4micos na orla de Torres. Essas iniciativas ampliam a oferta de empregos, servi\u00e7os e conveni\u00eancia urbana, estimulando a perman\u00eancia de moradores ao longo de todo o ano.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"background-color: transparent;color: #000000;font-family: Arial, sans-serif;font-size: 11pt;letter-spacing: 0px\">Como resultado, Torres refor\u00e7a sua transforma\u00e7\u00e3o em uma cidade cada vez mais residencial, com atividade econ\u00f4mica cont\u00ednua, maior taxa de ocupa\u00e7\u00e3o fora da alta temporada e um mercado imobili\u00e1rio sustentado n\u00e3o apenas pelo turismo, mas tamb\u00e9m pela moradia e pelo investimento de longo prazo.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-587de66 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"587de66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a84dc2\" data-id=\"0a84dc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92ac64e elementor-widget elementor-widget-image\" data-id=\"92ac64e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/6-1024x576.png\" class=\"attachment-large size-large wp-image-6275\" alt=\"A for\u00e7a do mercado imobili\u00e1rio de Torres e as perspectivas para quem quer investir\" srcset=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/6-1024x576.png 1024w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/6-300x169.png 300w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/6-768x432.png 768w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/6-1140x641.png 1140w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/6.png 1280w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91087cf elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"91087cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3c2dff\" data-id=\"e3c2dff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4470eb6 elementor-widget elementor-widget-text-editor\" data-id=\"4470eb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Entre as regi\u00f5es mais valorizadas de Torres, destacam-se:<\/span><\/p><ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\"><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Praia Grande<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><br \/><br \/><\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Prainha<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><br \/><br \/><\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 12pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Praia da Cal<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><br \/><br \/><\/span><\/p><\/li><\/ul><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Nos \u00faltimos anos, a Praia da Cal apresentou o maior \u00edndice de valoriza\u00e7\u00e3o, especialmente em \u00e1reas pr\u00f3ximas \u00e0 Praia da Guarita e a terrenos em condom\u00ednios fechados.<\/span><\/p><p><span id=\"docs-internal-guid-1528e6d3-7fff-4083-d1bc-ba9900508de5\"><span style=\"font-size: 11pt;font-family: Arial, sans-serif;color: #000000;background-color: transparent;vertical-align: baseline\">Al\u00e9m dessas regi\u00f5es consolidadas, o novo Plano Diretor da cidade ampliou o potencial de crescimento de bairros como Get\u00falio Vargas, Igra Sul e S\u00e3o Francisco. <\/span><span style=\"font-size: 11pt;font-family: Arial, sans-serif;color: #000000;background-color: transparent;font-style: italic;vertical-align: baseline\">\u201cEssas regi\u00f5es passam a contar com novos \u00edndices construtivos, ampliando o potencial de desenvolvimento imobili\u00e1rio no longo prazo\u201d<\/span><span style=\"font-size: 11pt;font-family: Arial, sans-serif;color: #000000;background-color: transparent;vertical-align: baseline\">, explica Jeferson.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddd539c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"ddd539c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92c5fa0\" data-id=\"92c5fa0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d15c61b elementor-widget elementor-widget-image\" data-id=\"d15c61b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/7-1024x576.png\" class=\"attachment-large size-large wp-image-6276\" alt=\"A for\u00e7a do mercado imobili\u00e1rio de Torres e as perspectivas para quem quer investir\" srcset=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/7-1024x576.png 1024w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/7-300x169.png 300w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/7-768x432.png 768w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/7-1140x641.png 1140w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/7.png 1280w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f89154 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"6f89154\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ace062\" data-id=\"6ace062\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-177db6e elementor-widget elementor-widget-text-editor\" data-id=\"177db6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Mesmo diante de um cen\u00e1rio macroecon\u00f4mico desafiador, com taxa Selic elevada, o mercado imobili\u00e1rio de Torres mant\u00e9m fundamentos s\u00f3lidos quando analisado sob a \u00f3tica do longo prazo. Em 2025, o setor passou por um per\u00edodo de maior estabilidade, movimento considerado natural diante do contexto nacional.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u201cIm\u00f3vel n\u00e3o se avalia por um \u00fanico ano. Valoriza\u00e7\u00e3o imobili\u00e1ria \u00e9 constru\u00edda no longo prazo. Quem investe em im\u00f3vel forma patrim\u00f4nio. Im\u00f3vel \u00e9 moeda forte\u201d<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">, afirma o diretor da Nossa Casa Im\u00f3veis.<\/span><\/p><p>\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Historicamente, um im\u00f3vel adquirido por R$ 650 mil em Torres pode ultrapassar R$ 1,6 milh\u00e3o em cinco anos, enquanto aplica\u00e7\u00f5es financeiras sofrem com os efeitos da infla\u00e7\u00e3o e da desvaloriza\u00e7\u00e3o da moeda ao longo do tempo.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a416019 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a416019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8f2a5d\" data-id=\"d8f2a5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e0f3a9 elementor-widget elementor-widget-image\" data-id=\"9e0f3a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/8-1024x576.png\" class=\"attachment-large size-large wp-image-6277\" alt=\"A for\u00e7a do mercado imobili\u00e1rio de Torres e as perspectivas para quem quer investir\" srcset=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/8-1024x576.png 1024w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/8-300x169.png 300w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/8-768x432.png 768w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/8-1140x641.png 1140w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/8.png 1280w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb126dc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"eb126dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b01a07\" data-id=\"0b01a07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c165c0 elementor-widget elementor-widget-text-editor\" data-id=\"3c165c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">O crescimento do mercado imobili\u00e1rio em Torres \u00e9 considerado sustent\u00e1vel no m\u00e9dio e longo prazo, especialmente diante do d\u00e9ficit habitacional brasileiro e da import\u00e2ncia estrat\u00e9gica da constru\u00e7\u00e3o civil para a economia nacional.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"background-color: transparent;color: #000000;font-family: Arial, sans-serif;font-size: 11pt;letter-spacing: 0px\">A cidade se destaca pela qualidade de vida, est\u00e1 entre as cidades brasileiras com os melhores \u00edndices de saneamento b\u00e1sico, al\u00e9m de possuir boa infraestrutura urbana, mas enfrenta desafios comuns a munic\u00edpios que crescem de forma acelerada.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25f7d2f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"25f7d2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80fb50a\" data-id=\"80fb50a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2630b5 elementor-widget elementor-widget-image\" data-id=\"e2630b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/9-1024x576.png\" class=\"attachment-large size-large wp-image-6278\" alt=\"A for\u00e7a do mercado imobili\u00e1rio de Torres e as perspectivas para quem quer investir\" srcset=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/9-1024x576.png 1024w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/9-300x169.png 300w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/9-768x432.png 768w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/9-1140x641.png 1140w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/03\/9.png 1280w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daf29fd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"daf29fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7ebdc9\" data-id=\"a7ebdc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e06729 elementor-widget elementor-widget-text-editor\" data-id=\"5e06729\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Para sustentar esse ciclo de desenvolvimento, Torres precisa avan\u00e7ar em pontos estrat\u00e9gicos, como:<\/span><\/p><ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\"><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">amplia\u00e7\u00e3o dos investimentos em turismo ao longo de todo o ano<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">cria\u00e7\u00e3o de um calend\u00e1rio permanente de eventos<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">fortalecimento da rede de sa\u00fade, que atualmente opera acima da capacidade<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 12pt\" role=\"presentation\"><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">est\u00edmulo a novos investimentos privados em lazer, cultura e servi\u00e7os<\/span><span style=\"font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><br \/><br \/><\/span><\/p><\/li><\/ul><p><span id=\"docs-internal-guid-e66526b1-7fff-f9c0-93d2-dd9fd7b8c09a\"><span style=\"font-size: 11pt;font-family: Arial, sans-serif;color: #000000;background-color: transparent;font-style: italic;vertical-align: baseline\">\u201cTorres tem potencial para ir muito al\u00e9m das belezas naturais. Com planejamento e investimentos, a cidade pode se consolidar como um dos melhores lugares do Brasil para viver e investir\u201d<\/span><span style=\"font-size: 11pt;font-family: Arial, sans-serif;color: #000000;background-color: transparent;vertical-align: baseline\">, conclui Jeferson Selau.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1aed0f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"c1aed0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f3628b\" data-id=\"2f3628b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db9bb58 elementor-widget elementor-widget-image\" data-id=\"db9bb58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"263\" src=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/01\/Blognossacasa-1280-x-350-px-15-1024x280.png\" class=\"attachment-large size-large wp-image-6225\" alt=\"\" srcset=\"https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/01\/Blognossacasa-1280-x-350-px-15-1024x280.png 1024w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/01\/Blognossacasa-1280-x-350-px-15-300x82.png 300w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/01\/Blognossacasa-1280-x-350-px-15-768x210.png 768w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/01\/Blognossacasa-1280-x-350-px-15-1140x312.png 1140w, https:\/\/www.nossacasa.com.br\/blog\/wp-content\/uploads\/2026\/01\/Blognossacasa-1280-x-350-px-15.png 1280w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Torres consolidou-se como o 2\u00ba metro quadrado mais valorizado do Sul do Brasil. Jeferson Selau, s\u00f3cio-diretor e co-fundador da Nossa Casa Im\u00f3veis, analisa a valoriza\u00e7\u00e3o de 20% ao ano e as oportunidades de investimento no litoral. Torres se consolidou como o segundo metro quadrado mais valorizado do Sul do Brasil, atr\u00e1s apenas de Balne\u00e1rio Cambori\u00fa (SC). Com uma valoriza\u00e7\u00e3o m\u00e9dia de 20% ao ano, a cidade passou de destino sazonal a um dos mercados imobili\u00e1rios mais estrat\u00e9gicos do pa\u00eds. Esse cen\u00e1rio vem sendo analisado de perto por Jeferson Selau, s\u00f3cio-diretor e cofundador da Nossa Casa Im\u00f3veis, que atua h\u00e1 25 anos no setor. Nos \u00faltimos cinco anos, Torres viveu uma transforma\u00e7\u00e3o profunda. O que antes estava fortemente associado \u00e0 alta temporada de ver\u00e3o tornou-se um mercado estruturado, com crescimento cont\u00ednuo, investimentos privados consistentes e projetos urbanos cada vez mais qualificados. Esse reposicionamento elevou o patamar do mercado imobili\u00e1rio local e atraiu um novo perfil de investidor, mais atento \u00e0 valoriza\u00e7\u00e3o patrimonial no m\u00e9dio e longo prazo. Para compreender os fundamentos desse crescimento, analisamos dados de mercado aliados \u00e0 experi\u00eancia pr\u00e1tica de Jeferson, que observa de perto a evolu\u00e7\u00e3o da cidade e suas oportunidades imobili\u00e1rias. A trajet\u00f3ria de valoriza\u00e7\u00e3o do mercado imobili\u00e1rio de Torres come\u00e7ou a se desenhar ainda nos anos 2000, quando a cidade iniciou um processo de desenvolvimento urbano mais consistente. Ao longo das \u00faltimas d\u00e9cadas, esse movimento deixou de ser pontual e passou a refletir uma transforma\u00e7\u00e3o urbana, econ\u00f4mica e comportamental. \u201cTorres deixou de ser apenas uma praia de temporada e passou a funcionar o ano inteiro\u201d, destaca Jeferson. Esse novo est\u00e1gio de maturidade ganhou for\u00e7a a partir de 2020, impulsionado pelo aumento dos lan\u00e7amentos imobili\u00e1rios, pela atra\u00e7\u00e3o de investimentos privados e pela qualifica\u00e7\u00e3o dos projetos arquitet\u00f4nicos e urbanos. O reflexo desse processo aparece de forma clara nos \u00edndices de valoriza\u00e7\u00e3o, que mantiveram uma m\u00e9dia de 20% ao ano no \u00faltimo quinqu\u00eanio. Segundo o diretor da Nossa Casa Im\u00f3veis, esse desempenho posiciona Torres entre os mercados mais estrat\u00e9gicos do Brasil. \u201cVimos uma valoriza\u00e7\u00e3o m\u00e9dia de 20% ao ano nos \u00faltimos cinco anos, mas em casos espec\u00edficos, como terrenos em condom\u00ednios fechados, a rentabilidade chegou a 200%. Quem investiu de forma planejada, considerando localiza\u00e7\u00e3o e tipo de produto, conseguiu multiplicar o patrim\u00f4nio de maneira consistente\u201d, afirma. Esse cen\u00e1rio refor\u00e7a o car\u00e1ter seguro do investimento imobili\u00e1rio na cidade, onde a combina\u00e7\u00e3o entre infraestrutura em expans\u00e3o, qualidade de vida e belezas naturais sustenta uma rentabilidade acima da m\u00e9dia do Sul do pa\u00eds. A pandemia acelerou transforma\u00e7\u00f5es relevantes no mercado imobili\u00e1rio de Torres, especialmente no comportamento do consumidor. A busca por qualidade de vida, contato com a natureza e espa\u00e7os que favore\u00e7am o conv\u00edvio familiar se intensificou e segue como uma tend\u00eancia consolidada. \u201cO consumidor ficou mais exigente. Hoje, ele valoriza seguran\u00e7a, lazer, bem-estar e empreendimentos com alto valor agregado. N\u00e3o \u00e9 apenas sobre o im\u00f3vel, \u00e9 sobre o estilo de vida\u201d, explica o diretor da Nossa Casa Im\u00f3veis. Entre os principais impactos observados nesse per\u00edodo, destacam-se: aumento da procura por apartamentos com sacadas abertas crescimento expressivo da demanda por casas em condom\u00ednios fechados valoriza\u00e7\u00e3o de projetos com infraestrutura completa de lazer e esportes fortalecimento da comunica\u00e7\u00e3o digital, com apresenta\u00e7\u00f5es de im\u00f3veis mais humanizadas e estrat\u00e9gicas \u00a0 Essas mudan\u00e7as influenciaram diretamente o desenvolvimento dos novos empreendimentos e a forma como o mercado se comunica com seus clientes. O mercado imobili\u00e1rio de Torres \u00e9 din\u00e2mico e equilibrado, com oportunidades em im\u00f3veis novos, usados e em constru\u00e7\u00e3o. Atualmente, a maior procura concentra-se nos im\u00f3veis novos e em constru\u00e7\u00e3o, impulsionada principalmente pelas condi\u00e7\u00f5es de pagamento oferecidas pelas construtoras. Entre os principais atrativos desses empreendimentos est\u00e3o: parcelamentos diretos com construtoras, em m\u00e9dia de 50 meses; \u00a0 projetos com prazos estendidos, chegando a at\u00e9 100 meses; \u00a0 possibilidade de utilizar outros im\u00f3veis como parte do pagamento. \u00a0 Ainda assim, im\u00f3veis usados, especialmente em regi\u00f5es consolidadas, seguem apresentando boa liquidez e oportunidades interessantes para diferentes estrat\u00e9gias de investimento. A maior parte das aquisi\u00e7\u00f5es imobili\u00e1rias em Torres segue voltada ao veraneio e ao investimento. No entanto, a procura por moradia permanente vem apresentando crescimento gradual, acompanhando a mudan\u00e7a no perfil de ocupa\u00e7\u00e3o da cidade e o fortalecimento da economia local. \u201cAtualmente, cerca de 35% dos im\u00f3veis permanecem ocupados durante a baixa temporada, um crescimento significativo em rela\u00e7\u00e3o ao per\u00edodo pr\u00e9-pandemia, quando esse \u00edndice girava em torno de 22%\u201d, ressalta Jeferson Selau. Esse movimento n\u00e3o ocorre de forma isolada. Ele \u00e9 impulsionado por investimentos estruturantes na regi\u00e3o, como a implanta\u00e7\u00e3o de um complexo empresarial de grande porte no Litoral Norte, o avan\u00e7o do projeto do Porto de Arroio do Sal e a chegada de novos empreendimentos comerciais e gastron\u00f4micos na orla de Torres. Essas iniciativas ampliam a oferta de empregos, servi\u00e7os e conveni\u00eancia urbana, estimulando a perman\u00eancia de moradores ao longo de todo o ano. Como resultado, Torres refor\u00e7a sua transforma\u00e7\u00e3o em uma cidade cada vez mais residencial, com atividade econ\u00f4mica cont\u00ednua, maior taxa de ocupa\u00e7\u00e3o fora da alta temporada e um mercado imobili\u00e1rio sustentado n\u00e3o apenas pelo turismo, mas tamb\u00e9m pela moradia e pelo investimento de longo prazo. Entre as regi\u00f5es mais valorizadas de Torres, destacam-se: Praia Grande Prainha Praia da Cal Nos \u00faltimos anos, a Praia da Cal apresentou o maior \u00edndice de valoriza\u00e7\u00e3o, especialmente em \u00e1reas pr\u00f3ximas \u00e0 Praia da Guarita e a terrenos em condom\u00ednios fechados. Al\u00e9m dessas regi\u00f5es consolidadas, o novo Plano Diretor da cidade ampliou o potencial de crescimento de bairros como Get\u00falio Vargas, Igra Sul e S\u00e3o Francisco. \u201cEssas regi\u00f5es passam a contar com novos \u00edndices construtivos, ampliando o potencial de desenvolvimento imobili\u00e1rio no longo prazo\u201d, explica Jeferson. Mesmo diante de um cen\u00e1rio macroecon\u00f4mico desafiador, com taxa Selic elevada, o mercado imobili\u00e1rio de Torres mant\u00e9m fundamentos s\u00f3lidos quando analisado sob a \u00f3tica do longo prazo. Em 2025, o setor passou por um per\u00edodo de maior estabilidade, movimento considerado natural diante do contexto nacional. \u201cIm\u00f3vel n\u00e3o se avalia por um \u00fanico ano. Valoriza\u00e7\u00e3o imobili\u00e1ria \u00e9 constru\u00edda no longo prazo. Quem investe em im\u00f3vel forma patrim\u00f4nio. Im\u00f3vel \u00e9 moeda forte\u201d, afirma o diretor da Nossa Casa Im\u00f3veis. \u00a0 Historicamente, um im\u00f3vel adquirido por R$ 650 mil em Torres pode ultrapassar R$ 1,6 milh\u00e3o em cinco anos, enquanto aplica\u00e7\u00f5es financeiras sofrem com os efeitos da infla\u00e7\u00e3o e da desvaloriza\u00e7\u00e3o da moeda ao longo do tempo. O crescimento do mercado imobili\u00e1rio em Torres \u00e9 considerado sustent\u00e1vel no m\u00e9dio e longo prazo, especialmente diante do d\u00e9ficit habitacional brasileiro e da import\u00e2ncia estrat\u00e9gica da constru\u00e7\u00e3o civil para a economia nacional. A cidade se destaca pela qualidade de vida, est\u00e1 entre as cidades brasileiras com os melhores \u00edndices de saneamento b\u00e1sico, al\u00e9m de possuir boa infraestrutura urbana, mas enfrenta desafios comuns a munic\u00edpios que crescem de forma acelerada. Para sustentar esse ciclo de desenvolvimento, Torres precisa avan\u00e7ar em pontos estrat\u00e9gicos, como: amplia\u00e7\u00e3o dos investimentos em turismo ao longo de todo o ano cria\u00e7\u00e3o de um calend\u00e1rio permanente de eventos fortalecimento da rede de sa\u00fade, que atualmente opera acima da capacidade est\u00edmulo a novos investimentos privados em lazer, cultura e servi\u00e7os \u201cTorres tem potencial para ir muito al\u00e9m das belezas naturais. Com planejamento e investimentos, a cidade pode se consolidar como um dos melhores lugares do Brasil para viver e investir\u201d, conclui Jeferson Selau.<\/p>\n","protected":false},"author":7,"featured_media":6284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,4],"tags":[122,169,81,99,156,139,9],"_links":{"self":[{"href":"https:\/\/www.nossacasa.com.br\/blog\/wp-json\/wp\/v2\/posts\/6267"}],"collection":[{"href":"https:\/\/www.nossacasa.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nossacasa.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nossacasa.com.br\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nossacasa.com.br\/blog\/wp-json\/wp\/v2\/comments?post=6267"}],"version-history":[{"count":4,"href":"https:\/\/www.nossacasa.com.br\/blog\/wp-json\/wp\/v2\/posts\/6267\/revisions"}],"predecessor-version":[{"id":6281,"href":"https:\/\/www.nossacasa.com.br\/blog\/wp-json\/wp\/v2\/posts\/6267\/revisions\/6281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nossacasa.com.br\/blog\/wp-json\/wp\/v2\/media\/6284"}],"wp:attachment":[{"href":"https:\/\/www.nossacasa.com.br\/blog\/wp-json\/wp\/v2\/media?parent=6267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nossacasa.com.br\/blog\/wp-json\/wp\/v2\/categories?post=6267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nossacasa.com.br\/blog\/wp-json\/wp\/v2\/tags?post=6267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}